Professional experience
June 2026 – today
Senior Brand Designer
at awork
As Brand Lead, I own awork’s visual identity and drive its continuous evolution — keeping the brand distinctive and recognisable in a crowded SaaS market. I set the art and creative direction across all touchpoints, from ads, web, and sales materials to events and content, and raise the bar for a cohesive, credible brand appearance. With clear guidelines, templates, and hands-on enablement, I empower the team to create on-brand independently — moving fast, without design bottlenecks.
December 2023 – June 2026
Design Lead
at halpy
As Design Lead, I was responsible for creative and art direction across all touchpoints — print, digital, and web. I built digital products hands-on through vibe coding (app features, widgets, and more), shot and edited video content, and shaped halpy’s social media presence. From first concept to final asset, I owned the company’s entire visual output.
January 2021 – December 2023
Senior Communication Designer
at THINKS Design GmbH
As a senior communication designer, I led a small team of working students and interns and coordinated internal as well as external projects — from planning and task distribution to design execution, client meetings, and the complete client communication. I was also responsible for the branding and packaging design of STRYVE, the company’s in-house brand, and redesigned and maintained the THINKS Design website.
April 2017 – December 2020
Communication Designer
at Wunder Mobility
As the first designer in the marketing team, my primary task was to develop a holistic branding and a corresponding guideline for a uniform, authentic, and consistent brand appearance. By introducing an illustration style — used from then on in apps, websites, ads, and animations — I gave Wunder a distinctive, recognisable look. Beyond that, I was responsible for event design, advertising, web design, merchandise, animations, and presentations, with a growing focus on web design.
March 2016 – July 2017
Startup foundation
for Stickerbuddy
To build a second foothold, I founded a start-up together with two friends. I took on conceptual work on the development and refinement of the business concept as well as all design-related tasks, such as creating the visual identity.
September 2015 – April 2017
Freelancing
for Mad About Hair & TAM Fashion
During this time I worked for various clients. My tasks included the conception and creation of visual identities, packaging design, web design, and retouching.
October 2011 – April 2017
Honorary employee
for the AWO at the Katharinenschule Hafencity
During my studies, I volunteered for the AWO in the afternoon care of the Katharinenschule in Hamburg’s Hafencity — supporting children (grades 1–4) through lunch, games, and homework, and later running my own courses for smaller groups, including “Lego architecture”, streetball, and drawing.
February 2013 – July 2013
Internship Art Direction
at Jung von Matt/Fleet
During my internship in the creative department of Jung von Matt/Fleet, I developed and visually implemented compelling advertising ideas for well-known clients such as Sixt, GE, Edeka, Zalando, and Daimler. Working closely with the art directors, the creative director, and the management, I gained valuable agency experience.
